INVITATION TO TENDER FOR MARKETING CAMPAIGN TUI UK FLIGHTS TO KUUSAMO

The purpose of the marketing campaign to be acquired is to increase the number of UK tourists travelling and flying on TUI UK flights to the project area during winter 2021-2022. The marketing is to be done within TUI UK channels or other suitable channels. The cost estimate for the campaign is EUR 25,000. The objectives of the campaign are: 1. Marketing of TUI charter flights from UK to Kuusamo 2. Promote Ruka-Kuusamo for potential travelers from UK 3. Produce suitable pictures, videos etc. needed in the campaign, for the UK target group Technical objectives: - it is hoped that the campaign will be targeted to potential target group travelling on TUI charter flights to Ruka-Kuusamo during winter 2021-2022 - it is hoped that digital marketing will be used in the campaign, please describe the campaign plan - it is hoped that social media marketing will be used in the campaign, please describe the campaign plan - other possible solutions for successful campaign implementation - report of campaign effectiveness