Food sector market specialist services in France

The object of the procurement is food sector market specialist services in France. Food from Finland (FFF) focuses France as a new target market since 2019, due to the market potential and the interest of Finnish food industry companies. France is a very competitive market and a new one for most Finnish food companies. However, the ongoing and strengthening food trends (naturality, healthiness, safety, innovativeness) correspond well to the Finnish offer which has already created interest in the French market. Food from Finland program needs a food market specialist in France, who would be able to support our market surveys to screen the market potential for Finnish food industry and assist in various food promotion activities in France.

The targeted sectors in France are both BtoB (retailing and food service) and BtoC, including online channels and the market specialist is involved with the players of all these. The market specialist should be able to identify and actively look for market opportunities for Finnish food and beverage industry on the French market through market analysis focusing on the most potential product categories. The market specialist should support Food from Finland team in creating relevant contacts, screening the market potential in selected channels and organizing various promotion events such as retailing or horeca sector campaigns including also online activities. The market specialists should have an extensive experience and knowledge of the French food market, and have a relevant contact network including food sector buyers and importers. The needed market specialist team size is two (2) persons. The market specialist will work directly with Business Finland/Food from Finland team in Finland and in France and prepare action plans together with them. The action plans are defined every six (6) months and updated when needed. Each project to be done is agreed separately with FFF including the definition of targets and the cost estimation. The progress and the results of the projects will be reported regularly in English at the schedule agreed with Business Finland/Food from Finland.

The estimated value of this contract is under EU treshold value. The EU procurement form is used to publish the invitation to tender in TED (Tenders Electronic Daily) database.