Marketing campaign in Central Europe: Promoting Taivalkoski as a travel destination for outdoor segments

Marketing campaign to inspire outdoor segments in Central Europe to travel to Taivalkoski (in Finnish Lapland) during summer/autumn time.

Taivalkoski's strategic goal is to be an attractive year-round travel destination for both international and domestic tourists. The region seeks year-round growth, with a strong focus on international markets. Taivalkoski stands out among other travel destinations with its peaceful atmosphere, authentic culture, and stunning, pristine nature. We want to set up a marketing campaign that reaches Central Europe´s markets. Germany is one of our most important international target markets along with Netherlands. The campaign aims to reach outdoor segments that are willing to travel after their interest. From the outdoor segment we are especially interested in the following interest groups: paddling, fishing and hiking. We hope to find the previously mentioned segments by focusing our marketing actions to channels that really meet the outdoor segment, such as special interest organizations and their members, special interest magazines, blogs, podcasts and influencers. The budget for this campaign is 20 000€. The preparations of the marketing campaign will start immediately after the tender process is over, assumably in early March. (all marketing actions must be completed before 1.4.2026) SUMMARY: Target market: Germany (optional Netherlands) Target groups: outdoor segments in connection to paddling, fishing and hiking. Season: The marketing campaign should be specifically targeted for the summer and autumn seasons Channels: - special interest magazines (for example advertorials, ads, social media, press visits) - blogs, podcasts and influencers connected to the selected special interests (for example posts based on given material. -special interest organizations (for example member magazines and newsletters, social media) Budget: 20 000€ Timetable: Negotiable (all marketing actions must be completed before 1.4.2026)

This marketing campaign is funded by European Union, through a development project. This means that in all marketing content we have to include the European Union logo.