Bothnian Coastal Route

The assigner of this tender is the Bothnian Coastal Route project, including northern Finnish and Swedish destinations, aims to increase awareness of the coastal route around the Bothnian Bay and over the Kvarken strait as an attractive travel route for both foreign visitors and the local population. Through the project, the Finnish and Swedish partners aim to increase the reasons for visiting the destinations along the route to discover their rich product range and create better conditions for sustainable growth. The project receives funding from the Interreg Aurora programme. The organization responsible for The project is Kvarken Council EGTC/Kvarkenrådet EGTS together with the following six partner organizations: Visit Umeå AB, City of Kalajoki, Luleå Business Region AB, Visit Skellefteå AB, City of Oulu/BusinessOulu and Vaasa Region Development Company VASEK. More information about the project to be found here: https://www.kvarken.org/fi/hankkeet/bothnian-coastal-route/ For more information about the project please contact: Peter Källberg Tel. +358 40 844 2058 E-mail: peter.kallberg@vasek.fi All other necessary information can be found in appendix one (1) of the offer.

The assigner of this tender is the Bothnian Coastal Route (from here “BCR” or “assigner”) project, including northern Finnish and Swedish destinations, aims to increase awareness of the coastal route around the Bothnian Bay and over the Kvarken strait as an attractive travel route for both foreign visitors and the local population. Through the project, the Finnish and Swedish partners aim to increase the reasons for visiting the destinations along the route to discover their rich product range and create better conditions for sustainable growth. The following destinations are active in the mentioned area: Vaasa, Pietarsaari, Kokkola, Kalajoki, Raahe, Oulu, Kemi, Tornio/Haparanda, Kalix, Luleå, Piteå, Skellefteå and Umeå. The project's activities are divided into three work packages: 1. Inventory of the area, 2. Sustainable development and competence building 3. Marketing Expected achievements of the project: BCR area is known as a destination recognized for its natural and cultural values and sustainable products. A greater visibility, created by communication and marketing around a sustainable destination. Increased number of tour operators that start production in to the area. An increase in round trip travel and number of guest nights from European and Nordic target markets Established networks where SMEs will learn from each other's best practices to promote them sustainable development. Increased number of companies has started, or improved their work around sustainability. Recuperation from negative effects of the C19-pandemic, stabilization, economic growth, and future sustainable development. The project receives funding from the Interreg Aurora programme. The organization responsible for The project is Kvarken Council EGTC/Kvarkenrådet EGTS together with the following six partner organizations: Visit Umeå AB, City of Kalajoki, Luleå Business Region AB, Visit Skellefteå AB, City of Oulu/BusinessOulu and Vaasa Region Development Company VASEK. More information about the project to be found here: https://www.kvarken.org/fi/hankkeet/bothnian-coastal-route/ For more information about the project please contact: Peter Källberg Tel. +358 40 844 2058 E-mail: peter.kallberg@vasek.fi All other necessary information can be found in appendix one (1) of the offer.