Social media management, analytics and listening platform - Ministry for Foreign Affairs of Finland

The Ministry is procuring a social media management, analytics and listening platform. This means a web-based social media tool, which allows: • the management of several social media profiles simultaneously with a single login, • the distribution of user-specific social media channel management rights internally and to external partners in a secure and controlled manner, • the implementation of a social media content calendar, • the approval of content to the workflow process, • making ready-made social media content available internally for distribution to other users and for their reuse, • the effective management of crisis communications, i.e. posting the same message to all accounts on the platform in a controlled and rapid manner; • monitoring the performance of one's own social media communications based on the analytics obtained from social media services and the creation of customised dashboards to be shared with others, • following and listening to public debate on social media; and • benchmarking. Tenderer shall give the tender with a fixed price of EUR 50,000 (VAT 0%,) / year. The contract shall be valid indefinitely. In the invitation to tender price is requested to be given only for the option parts. Grounds for price increases: Under the terms and conditions for public IT procurements (JIT), a price increase can be proposed in 2024 to enter into force in 2025. After this, price increases can be proposed once a year.

It must be possible to customise the management platform flexibly to the client's needs and provide opportunities for utilising the service, for example through APIs. The scope of the service: • Access rights for 115 users. • It must be possible to connect a total of 270 social media accounts to the platform. • It must be possible to limit access rights (e.g. administrator, content provider, etc.) according to a person’s job title and it must be possible to form teams. • The number of accounts and access rights may change during the contract period (see option section).