Digital Distribution Channels for Visit Finland

The need for the Service is related to the mission of Visit Finland. Global tourism industry has been suffering from COVID-19 for almost 2 years. In the era of change, online distribution channels play an even bigger role in global tourism industry. To improve the competitiveness, it is vital for destination and tourism service provider to be accessible in digital distribution channels. The procurement project consists of three phases: 1 Insights of Visit Finland’s Finnish Partners and Visit Finland internal stakeholders 2 Research to describe the digital distribution landscape and identify the most important and suitable channels, and description of these channels. 3 Practical Guidebook: based on the research results create a practical guidebook for Visit Finland and Finnish partners to create the digital distribution channel strategy The procurement includes an option for adding secondary markets and an option for extra consultative work. The Purpose of the research is to get a view of the landscape of digital distribution channels in the global ecosystem, identify key and suitable sales channels in selected markets and provide a practical guidebook for Finnish Partners. The goal for Visit Finland is to increase the knowledge of digital distribution channels and provide practical help & support to the Finnish travel companies regarding digital distribution channels, which will eventually increase the Finnish inventory in key channels, build demand for Finland and increase sales for Finnish travel companies. The Service is described in more detail in Appendix 1 Service Description. This procurement is RRF-procurement funded by the Recovery and Resilience Facility under the regulation (EU) 2021/241 of the European Parliament and of the Council of 12 February 2021 establishing the Recovery and Resilience Facility.

Please see point II.1.4 and Appendix 1 Service Description.

Business Finland's budget for the procurement is 150 000 €.