Marketing and Social Media Data Integration Service

The subject of the procurement is a marketing and social media data integration service for the use of the Finnish Broadcasting Company, in Finnish Yleisradio Oy (later on "Yle"). Yle is planning a competitive dialogue as its chosen procurement procedure for this procurement. The procured service is a cloud-based, browser-based software-as-a-service (SaaS) that enables the collection, combination, and transfer of data from the most essential marketing and social media channels to, for example, Snowflake, Power BI, and reporting solutions that utilize Google Sheets. The objective of the procurement is to enhance the measurement, reporting, and data-driven management of Yle's marketing and social media. With this request for information, Yle is surveying potential service providers in the market before publishing a request for proposal. The purpose of the request for information is to gather information about services, service providers, and ensure that the request for proposal is executed in a way which allows potential tenderers to participate in the tender competition.